The NFL is getting closer to integrating sports betting into the NFL Network experience. The NFL has signed multiyear partnerships with DraftKings, FanDuel, and Caesars Entertainment, which will give each company exclusive access to NFL content and allow the content to be integrated into broadcasts. But how will fans be able to bet on their favorite teams and players? Is this a smart move for fans? Let’s find out.
In the past, sports betting content has been a hard sell among fans. But in recent years, media companies have become more interested in making money off of sports. ESPN, Fox, and NBA have all partnered with sportsbooks to create betting content. Genius Sports, which monitors these partnerships, has also launched a sportsbook that uses NFL data. The NFL hopes that this move will increase awareness of sports gambling content and allow other sportsbooks to enter into official betting data deals.
PGA TOUR. The company hopes to attract new customers by integrating daily odds updates from theScore Bet in its mobile and web apps. The partnership also includes rights to advertise and distribute video content through the PGA TOUR’s digital and SiriusXM radio channels. In return, the two companies plan to offer new services, including live betting on games, in addition to providing more exclusive content to fans. It’s also likely to help promote the PGA Tour on other digital and print media.