The NFL is the latest American sports league to announce official betting partnerships. In April, the NFL announced three sportsbooks would become official betting partners. As a result, they will gain access to official league data, and be able to tie their brands to statistics. If the five-year deal sticks, the NFL will be paid almost $1 billion over the next five years, but it can opt out after three years. In the meantime, the league is looking for new betting partners.
The Indianapolis Motor Speedway recently announced a partnership with Caesars Sportsbook. This partnership will allow Caesars to create an exclusive lounge at the Pagoda Plaza where fans can watch races and place bets. In addition, the partnership will also grant the sportsbook exclusive access to its logos, social media assets, and VIP speedway experiences through its Caesars Rewards loyalty program. For example, you can now place bets on NASCAR races.
Earlier this year, the league also announced its partnership with FanDuel. BetDuel is a daily fantasy sports website that allows users to place bets on their favorite players and teams. In addition to offering a wide range of sports and fantasy games, FanDuel also offers custom content across NHL-controlled media channels. The NBA and NHL are expected to make their new partnerships official by 2020. So, what’s next?