The NFL has announced three new official betting partners for this season, including FanDuel, DraftKings, and Caesars Entertainment. The deals give these companies exclusive access to league data and content, and they can tie their brands to the statistics of games. The NFL will make nearly $1 billion from the partnership if the five-year deal is successful, but the league has the right to opt out after three years. In the meantime, it has several other betting partners that aren’t official yet.
Despite the recent mergers and acquisitions in the online gambling industry, the PGA Tour has remained committed to the traditional bookmakers. Its recent partnerships with Bet365 have helped it gain a stronger presence in the US market. In addition, it has expanded its brand beyond sports betting to other sports. The deal also helps promote the PGA Tour, and its members across the globe. Moreover, the partnership will help the sport grow beyond North America, as more people across the world are betting on it.
BetPARX plans to offer branded fan experiences during the Memorial Tournament, elevating the golf fan experience. The company first entered the golf market with the Memorial Tournament, and it has leveraged its influence and success to become the official betting partner of the entire PGA Tour. The agreement will grant the company exclusive access to PGA Tour marks and intellectual property, as well as video highlights. In the coming years, the PGA Tour hopes to expand its official betting offerings even further.